Maruti Suzuki's value-added initiatives record strong growth in India
Maruti Suzuki's value-added initiatives record strong growth in India
Maruti Suzuki, India's leading carmaker, has reported strong growth in its value-added initiatives. The company's sales of accessories, extended warranty, and service packages have increased by 20% in the last fiscal year, according to a recent press release by the company.
Background
Maruti Suzuki is one of the largest automobile manufacturers in India, with a market share of over 50%. The company has a wide range of products, from small hatchbacks to SUVs, and is known for its reliable and affordable vehicles.
Value-added initiatives
Maruti Suzuki has been focusing on offering value-added initiatives to its customers to increase customer satisfaction and loyalty. The company offers a range of accessories, including alloy wheels, infotainment systems, and seat covers, which are popular among customers.
The company also offers extended warranty and service packages to its customers, which provide additional protection and peace of mind to the customers. These packages cover the cost of repairs and maintenance for a certain period after the warranty period expires.
Growth in value-added initiatives
Maruti Suzuki has reported strong growth in its value-added initiatives in the last fiscal year. The sales of accessories increased by 19.6%, while the sales of extended warranty and service packages increased by 21.2% and 20.6%, respectively.
The company has attributed the growth to the increasing demand for its products and the high satisfaction levels of its customers. The company's customer satisfaction index (CSI) has consistently been among the highest in the industry, according to the press release.
Outlook
Maruti Suzuki is expected to continue to focus on offering value-added initiatives to its customers to maintain its market share and customer loyalty. The company is also investing heavily in research and development to improve the quality and features of its products.
Conclusion
Maruti Suzuki's strong growth in its value-added initiatives is a testament to the company's commitment to providing high-quality products and services to its customers. The company's focus on customer satisfaction and loyalty is likely to help it maintain its position as India's leading carmaker. With the increasing demand for its products, the company is poised to continue its strong growth in the coming years.
